土曜日, 24. 11月 2018, Tokyo, A one-day User Experience (UX) design course - Tokyo

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Event Location
The exact location is to be finalized soon, but it'll be on a location conveniently accessible by Tokyo Metro or near the JR Yamanote line.

Early bird discount
Be one of the first to sign up!  Use code "sakura" to get a 10% discount.

What will you learn?
We'll talk about how you can use design thinking and practical User Experience (UX) skills in your line of work to conduct lean UX research, prototyping, user testing, and to do design right.   Theories with be intertwined with instructor's in-the-trenches know-how's and insights.  At a high level, you'll be learning...

The transformational value of design thinking in solving problems
User Research: User interview techniques & data analysis using affinity mapping
Creation of Persona and user stories
UX design deep dive - we''ll walk through how UX professionals approach design using a combination of heuristic evaluation, psychology principles, visual design principles, color theories, information architecture, and data to inform design choices
Visual layout techniques: A foundation to remove clutter and simplify any UIs
Prototyping with tools such as Balsamiq and Sketch(app)
Usability testing techniques
Deep dive into mobile: Mobile app design techniques you can employ
Form design - Optimizing a form's UX to minmize bounces and/or checkout abandonments
Presentation - Pitching and selling your design
The UX career landscape - where to go from here
Team project- students will work in teams to apply their newly acquired research and design skill in a class project.  Teams be pitching their design concepts at the end of the day, and the class will vote for the best project.  I promise.  This will be fun


Testimonials
" Your knowledge, experience, and passion for design really came through in the class. That is really appreciated - and also encouraging and motivating. I have sketches to mock up and new ideas for my approach to wireframes and it's all because of the class and your instruction." - Mark F., Designer at Polycom
" I wanted to thank you for a terrific, informative UX design bootcamp. I was impressed by your knowledge, really enjoyed your lecture style, and appreciate you staying after to answer questions." - Skye S.,  Design Consultant
" Thanks for a great bootcamp this weekend! I really enjoyed it and you’re an excellent teacher. Your class really helped solidify my interest in UX research." - Jayelin F., Stanford University

Who is this course for?
This course is designed to get you started practicing UX research & design by teaching you the key concepts and skillset you need to begin designing user-friendly and difference-making apps.  The course is a good fit for the following professionals

Developers will gain a better understanding of how they can build software that users find intuitive and delightful to use, thus reducing usability bugs, customer frustrations, and time-wasting rework
Product managers, engineering managers, strategists, startup entrepreneurs, marketng, and other customer-facing professionals will benefit from learning new UX skills to generate high quality customer insights and design feedback
Visual designers and UI designers will be able to upskill and leverage their new skill set to expand their career options
UX designers will learn from a seasoned professional on the soft skills/business skills required to make UX successful in their workplaces
Love good design?  You'll love this class.


Bonus
1. Time permitting, we can have a 30min Q&A at the end of day to do a 'Ask me anything', whether you want feedback on a killer startup idea, how to hire great UX designers, or feedback on your design portfolio, we can talk about whatever's on your mind.
2. Everyone who signs up for the course will get a copy of my lecture of "Building Effective UX Portfolio" for free. 

What you need to bring
Your laptop. That's it.  Class materials will be shared ahead of the class.

A one-day User Experience (UX) design course - Tokyo

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